Brandalism : Building brands by vandalising the status quo

Brandalism : Building brands by vandalising the status quo

Mike Sharman

Språken
FörlagTracey McDonald Publishers
ISBN9781990931642

In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona. The future of PR and influence, when