Black Brands : In the Age of Transparency

Black Brands : In the Age of Transparency

Fernando Olivares

Språken
FörlagGedisa Editorial
ISBN9788417835255

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other